Mobile commerce is growing at a rapid pace and the onset of the pandemic has accelerated it further. As customer buying behavior evolves, it has directly impacted the trends in e-commerce mobile app development.
With smartphones increasingly becoming an integral part of our lives, the trends open plenty of opportunities for business owners to boost their m-commerce sales. Hire reliable e-commerce development services before starting work to create a new mobile app integrating all the latest trends into it. This will boost the customer shopping experience and give you an edge over your competitors.
Let’s look at the eight promising e-commerce mobile app development trends for 2022. These are the guidelines you should consider when developing your mobile app.
1. VR and AR Integration
Want to try on your favorite sunglasses or sneakers? Online m-commerce apps with virtual reality and augmented reality features set up a virtual showroom for shoppers so that they can try on any dress or accessory. They simply have to point the camera to their face or body to get a virtual look. Augmented reality is already trending in home interiors and furniture. You have to point the camera to the wall or space where you want to place the furniture. The app places the furniture in that space virtually so that you can decide if it suits the interiors. This is taking the AR/VR experience to the next level, isn’t it?
2. Cryptocurrency Payments
Along with digital wallets such as Apple Pay, Google Pay, and PayPal, the cryptocurrency payment gateways to facilitate the immediate transfer of cryptocurrencies into fiat currencies is also an e-commerce mobile app development trend to watch for in 2022. The cryptocurrency payment gateway allows merchants to accept payments in the form of crypto coins to complete transactions. Integrate popular crypto payment gateways such as NOWPayments, CoinPayments, CoinGate, Shopify Gateway, or Coinbase in your app during the e-commerce mobile app development and you are set to gain more customers and increase conversions.
3. Artificial Intelligence and Machine Learning
Face recognition is one of the best examples to introduce you to the concept of artificial intelligence in mobile apps. Another example is the smart camera in apps that detect the subject such as faces within the frame and adjust the settings to produce the best possible image. AI or artificial intelligence in e-commerce mobile apps helps businesses to offer personalized user experiences. Big brands such as Starbucks, Amazon, and Nike collect and analyze customer data based on their purchases and locations to include unique recommendations. AI is used in forecast marketing to deal with customer data and help businesses enhance m-commerce sales.
A part of Machine Learning and Artificial Intelligence, chatbots are widely being integrated into e-commerce mobile apps to provide an immediate response to users. In fact, this has been a common request from business owners to e-commerce development services. Chatbots are being actively applied to assist shoppers in payment processes, product searches, answering common questions, or even scheduling calls from customer care services to resolve complex issues. By this, the customers are offered a seamless, fast, and easy shopping experience.
5. Voice recognition in mobile apps
Again a component of artificial intelligence, the voice recognition feature in mobile apps is certainly what businesses need to implement in their e-commerce mobile app development. As per the Voice Shopping Consumer Adoption report, around 50% of smartphone users in the US make use of voice technology at least once a week. Voice assistants like Amazon Alexa, Google Assistant, and Apple’s Siri help users with shopping lists, payments, task schedules, playlists, travel info, weather forecast, and much more. Voice search helps users to search for products, add items to the cart, and make payments quickly thus improving customer satisfaction.
6. One-click ordering
Just imagine having to add details such as name, credit card information, billing and shipping address, email address, and contact number each time you want to buy something online. It’s extremely inconvenient on a mobile device. But recent e-commerce mobile apps have this concept of one-click ordering wherein all the customer information is stored in the user profile and automatically filled during the checkout process. This makes it possible for customers to complete their purchase process faster. This has helped businesses reduce the cart abandonment rate and increase conversions.
7. Social Commerce
Businesses have been leveraging social media platforms such as Instagram and Facebook for their e-commerce business to build brand awareness. But the challenge for them is to reduce the friction between navigating from a social post to a product page on the mobile app or website. But thanks to the advancements in social media platform features, brands can now make use of shoppable Facebook and Instagram posts to offer customers a more direct way to buy products that they see on social media. Users have to simply tap on the products displayed on the post and they can complete their purchase there itself facilitating e-commerce sales through apps.
8. Omnichannel mobile shopping
Omni-channel retail is selling products through multiple mediums such as an e-commerce website, mobile app, and a physical store. Businesses have to recognize the fact that customers may view a product on the website or mobile app to know its specification and features and complete the purchase in a physical store or vice versa. So, how do businesses satisfy omnichannel shoppers? You can send a push notification of a discount or offer for that exact product the customer was viewing on the app available at the physical store as soon as they enter the geographic area around your retail location. By sending a notification, you trigger an impulse in them to go and buy the product from your physical store. App developers now integrate omnichannel shopping features in their e-commerce development services as the latest trend for 2022.
One common factor you will notice in this is the need for integration of advanced plugins that helps you to catch up with the latest m-commerce mobile trends. If you are an e-commerce mobile app owner, you must keep a close watch on e-commerce mobile app development trends for 2022 because customers will download and use that app that suits their shopping preferences.
Another important factor to consider is the e-commerce development services. Hire one that is reliable, skilled, affordable, and in tune with the latest trends. Houston IT Developers fits the bill to provide you with the finest services in e-commerce mobile app development. If you are considering developing an app incorporating the latest trends of 2022, we will gladly assist you.