Digital Marketing for Law Firms.

Depends on geography and severity. Houston PI: $1,500-$4,000 cost-per-signed-case for non-catastrophic auto. Catastrophic or wrongful death cases can be $5,000-$15,000 CPSC and still be wildly profitable. We benchmark against your average case value and target case-acquisition cost.

Almost always yes — when they're available for your practice area. LSAs surface above traditional Google Ads, are pay-per-lead (not click), and Google pre-screens leads against jurisdiction and case type. Median LSA CAC is 30-50% lower than Search Ads for most firms we work with.

We write it; you approve everything before it launches. For law firms specifically, we recommend a marketing-ethics review by your firm's compliance attorney or outside ethics counsel before any new campaign goes live. We've never had a client receive a bar complaint for ad copy we wrote, and we want to keep that record.

$5,000/mo combined (ad spend + management) is the practical floor. Below that, you can't get enough data to optimize campaigns properly. Most firms see meaningful results in the $7,500-$25,000/mo range depending on market.

We audit them quarterly and pause them when CAC exceeds your threshold. Most pay-per-lead networks have degraded over the last 3 years — we usually find better ROI redirecting that spend to LSAs and direct Google Ads.