The company behind the work
Products, customers, and a path to wider Claude adoption
Our work spans a live business platform, an implemented Claude integration, and an AI builder with a concrete opportunity for direct Claude routing.
AI Phone 360
An AI receptionist platform in use by multiple businesses for answering calls, booking appointments, and following up with callers.
Explore the productAds & Pixels
An advertising platform with direct Claude integrations for optimization proposals, creative copy, and report summaries.
Explore the productAmelia’s Agent
An AI app builder that plans, writes, and hosts real software. Claude is available through its model choices; direct Anthropic routing is the next integration opportunity.
Explore the productThe challenge
Make AI useful where accuracy matters
Advertising teams need to interpret performance, create new messages, and explain results across multiple channels. A plausible answer is not enough when it can affect a client's budget or misstate a report. We built Ads & Pixels so Claude can assist with reasoning and writing while the application remains responsible for data validation and action controls.
The implementation
Three focused Claude workflows
Rather than adding a general chatbot, we placed Claude at specific points in the advertising workflow where it can use context and return a reviewable result.
Advertising decisions
Claude reads a client's performance data through bounded tools and proposes actions such as pausing an ad or adjusting a budget. A separate policy engine checks each proposal before it can become a change request.
Ad creative
Claude drafts headline and copy variants from a brief, brand voice, audience, and placement. The response must match a defined schema, and the prompt includes restrictions on prohibited claims and sensitive health language.
Client reporting
Claude can write a short plain-English report summary. The application checks every number against the report data and uses a deterministic summary when the model is unavailable or introduces an unsupported figure.
Engineering approach
Controls around every model response
The integration is designed for a real advertising workflow: reasoning belongs to Claude; validation, limits, and execution belong to the application.
Separate reasoning from execution
The model reads evidence and returns proposals. Application code handles policy checks, approvals, and any eventual platform action.
Constrain spend changes
The optimizer enforces proposal limits, including a maximum 20% budget move per step, and rejects changes that fail its data or policy checks.
Check the output
Structured ad copy is validated before use. Report narratives are checked against source numbers, with a template available as a fallback.
Connect directly
These workflows call Anthropic through the Claude API using server-side credentials. Usage and provider failures can be handled by the product itself.
What this demonstrates
A repeatable approach to Claude-powered products
Ads & Pixels has working Claude integrations across planning, creative, and reporting. The product is prelaunch, so this case study documents the implementation and its controls. We have not attributed customer revenue or performance gains to it.
Existing business reach
Through AI Phone 360, we already deploy and support AI software for multiple businesses. That experience gives us a practical route to introduce new capabilities to business users and to implement AI solutions for clients.
Next Claude opportunity: Amelia's Agent
Amelia's Agent already lets users describe an app, approve a plan, watch it build, and take ownership of the code. Claude appears among its model choices today. The next step is a direct Anthropic connection for complex planning, code generation, tool use, and review.
How direct Claude routing would work in Amelia's Agent
Understand the job
Classify the request, estimate the cost, and show a plan before a build starts.
Escalate when needed
Route complex architecture, coding, and review tasks directly to Claude while using lower-cost models for simpler work.
Work in a controlled environment
Give the agent scoped access to project files, tools, tests, and deployment steps inside an isolated build workspace.
Keep the user in control
Show the model and cost, require approval for the plan and consequential actions, and deliver the finished work in the user’s own Git repository.
Partnership opportunity
Build, distribute, and implement Claude solutions
We see three practical routes for a relationship with Anthropic: deepen the direct integration in Ads & Pixels, bring direct Claude access to complex Amelia's Agent workflows, and offer Claude-powered implementations to businesses we serve. Technical enablement and go-to-market collaboration would help us expand those routes as demand grows.
Building AI into a business workflow?
We build products and implement AI integrations for businesses that need useful output, clear controls, and a path to production.
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