Digital Marketing for Medical Practices.
Compliant, accountable patient acquisition for medical practices.
Medical Digital Marketing Is Not Generic Digital Marketing.
What changes when digital marketing is built for medical practices.
HIPAA compliance in all marketing and content creation
Competing with hospital systems and large medical groups
Building trust through authoritative medical content
Compliance note: Signed BAA standard. HIPAA-aware tracking only — server-side CAPI with hashed identifiers, no PHI in ad platforms ever. All campaigns and creative reviewed for FTC + state healthcare advertising compliance.
Digital Marketing Built for Medical Practices.
Google Ads (Search + Performance Max)
Campaigns for high-intent treatment searches with location targeting and insurance-aware ad copy.
HIPAA-compliant tracking architecture
Server-side GTM + Conversions API with hashed identifiers. We never pass PHI into Meta/Google ad platforms — a 2023 OCR enforcement priority.
Local Service Ads for healthcare
Where eligible (urgent care, certain specialties), LSAs are often the lowest-CAC channel because they're pay-per-qualified-lead.
Specialty-targeted Facebook campaigns
Lead-form ads with strict creative review for healthcare compliance — no before/after for protected procedures, no targeting based on sensitive health interests.
Provider directory presence
Sponsored placements on Healthgrades, Zocdoc, and Vitals where they're cost-effective. We A/B test sponsored vs. organic listings monthly.
Cost-per-acquired-patient & LTV reporting
Monthly CAC reports by service line tied to patient lifetime value from your PMS. We report on patients, not clicks.
Medical Digital Marketing FAQ
Is digital marketing for medical practices HIPAA-compliant?
It can be, but it requires a deliberate tracking architecture. OCR's 2022-2024 enforcement bulletins specifically called out healthcare providers using client-side pixels to send PHI to Meta/Google. We deploy server-side Conversions API with hashed identifiers only and review every tracking point for PHI risk.
What patient acquisition channels work best for specialty practices?
Depends on specialty and geography. Generally: LSAs (where available) > Google Search Ads > Local SEO > Facebook lead forms > Provider directories. Cosmetic/elective procedures rely more on Facebook/Instagram; insurance-based primary care leans heavily on local SEO + LSAs.
Do you run ads for telehealth?
Yes. Telehealth-specific campaigns target multi-state or whole-state audiences (with appropriate licensure verification in ad copy) and use video creative emphasizing convenience. CAC for telehealth tends to be 30-50% lower than in-person.
How do you handle review generation for medical practices?
We use HIPAA-compliant review request flows — never include patient identifiers in the request itself, and never confirm patient relationship in responses. Most practices we work with go from <20 reviews to 200+ within 12 months without any compliance violations.
Will you sign a Business Associate Agreement?
Yes. We sign BAAs with every healthcare client. We're also happy to walk through your compliance team's specific requirements before we start.
Need the full digital marketing breakdown? See our digital marketing services. Also offer medical SEO for the same practices.
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