Fractional CTO Services in Houston.

Fractional CTO in Houston: what we actually see.

Houston is the fourth-largest city in the US and the least industry-concentrated of the Texas metros — energy, the Texas Medical Center, the Port of Houston and aerospace all buy software here, and they buy very different software.

Who we build for in Houston

• •Energy and oilfield services
• •Healthcare and the Texas Medical Center
• •Port, logistics and freight
• •Aerospace and manufacturing

What you are competing with in Houston

Houston's search results are the most contested in Texas: national agencies bid on the same terms as local shops, and the map pack is dominated by firms with hundreds of reviews. Ranking here is won on depth and specificity rather than on the phrase "Houston" appearing more often.

How we approach Houston work

For Houston clients we usually build out service-plus-neighbourhood coverage — Energy Corridor, the Medical Center, Midtown, the Heights — because the metro is too large for a single citywide page to satisfy every searcher's intent.

Areas we cover around Houston

People rarely search for the city on its own. These are the areas that come up alongside Houston in the search terms we track, and the ones we build area pages for:

• Energy Corridor
• Midtown & Downtown
• The Heights
• Montrose
• Galleria / Uptown
• Memorial
• Clear Lake
• Medical Center

Competition for Houston search terms is metro-wide, so we build these sites to rank on service intent rather than on proximity alone.