Real Estate Digital Marketing Is Not Generic Digital Marketing.
What changes when digital marketing is built for real estate businesses.
Competing with Zillow, Realtor.com and Redfin for local search
Ranking neighborhood and community pages against national portals
Turning organic traffic into buyer and seller leads, not just visits
Digital Marketing Built for Real Estate Businesses.
Google Ads for buyers & sellers
Search and Performance Max campaigns targeting "homes for sale in [area]" and "sell my house [city]", pointed at high-converting landing pages.
Meta lead campaigns
Facebook & Instagram lead-form ads with local creative, synced to your CRM so leads reach you instantly.
Home-valuation funnels
Seller-lead funnels built around a "what's my home worth?" offer — one of the highest-ROI channels in real estate.
Call & form tracking
CallRail attribution so every lead ties back to the channel and keyword that drove it.
Server-side conversion tracking
Facebook CAPI and Google Enhanced Conversions to recover attribution lost to iOS privacy changes.
Cost-per-lead reporting
Monthly reports tie ad spend → leads → appointments → closings, so you see real ROI, not vanity clicks.
Real Estate Digital Marketing FAQ
How much should a realtor spend on Google Ads?
Most agents we work with see strong ROI in the $1,500–$5,000/month ad-spend range plus management. Competitive markets (Houston, Dallas, Austin) often need more to compete on buyer/seller keywords.
Do you run ads to my IDX website?
Yes — that's the point. We point paid traffic at your IDX home search and valuation pages so visitors convert on your brand. Don't have a site yet? See our real estate website service.
You own the ad accounts?
Yes. We build in your Google Ads and Meta accounts, so you own the data, history, and audiences — even if you ever leave.
How fast do leads come in?
Google Ads: first leads typically within 1–2 weeks. Meta: 3–6 weeks (longer learning phase). We start with paid because it produces data that informs the longer-term SEO strategy.
Need the full digital marketing breakdown? See our digital marketing services. Also offer real estate SEO for the same businesses.
Related Services.
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